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Continuous advertising of goods or services at "sale" or "reduced" prices is illegal. For example, if a retailer regularly had a "50% off sale" over a period of time, the 50 per cent price would be considered the retailer's normal or regular selling price. "Clearance", "closing down" and "...
Advertising and promotion
If you offer gifts or prizes as part of an advertising campaign and don't intend to supply the gifts or prizes or intend to supply gifts or prizes different to those advertised, then you would breach the law. If consumers were required to pay more to claim a "free gift" or if you advertise a cash...
Advertising and promotion
Offers of additional "free" services, such as installation or fitting, are illegal if such services are normally included in the regular total price. Similarly, if the total price has been increased to include "free fitting", it would promote an impression of saving which was not genuine and...
Advertising and promotion
In monitoring advertising standards, Consumer Protection pays particular attention to "fine print exclusions". The overall impression created by an advertisement is important. Qualifications of claims in a small font print may not correct a misleading impression created by other more prominent...
Advertising and promotion
Bait advertising is so called because it offers a "bait" to draw customers to the store or business and they can get "caught" as a result. Enticing prospective customers into stores when there are reasonable grounds for believing that the goods will not be in the store or are unlikely to be...
Advertising and promotion
All forms of comparative advertising including "Sale" or "Discounted" prices must be legitimate. If you claim prices have been reduced, you must be able to prove it. You must have offered the goods for sale previously for a reasonable period of time and in reasonable quantities at the higher rate...
Advertising and promotion
To claim that prices are reduced from the “manufacturer's recommended retail price list” is misleading and deceptive unless the prices are those at which goods are normally sold within that industry. If the recommended retail price is not widely accepted in the trade, the comparison may be...
Advertising and promotion
A price reduction for a product shown as "$X off" or "Save over $X", implies that the saving is off the "normal selling price" or the recommended retail price (RRP) on the basis that the "normal selling price" or RRP can be regarded as the usual price for that product. If you are challenged about...
Advertising and promotion
Price is a major factor in most consumer purchasing decisions. Advertisements referring to price should clearly indicate the price at which people responding to an advertisement can buy the advertised goods. It is illegal to advertise special prices and imply substantial savings when, in fact, the...
Advertising and promotion
Advertising campaigns that state "Up to 50% off" are likely to cause consumers to believe a number of items are discounted by 50 per cent and that all other items within the store will also be discounted to some degree. You should not advertise this type of saving if only a few items are offered at...
Advertising and promotion

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Publications

Who should complete this application This form can be used by motor vehicle dealers, repair businesses, car market operators or holders of an Exemption from the Motor Vehicle Dealers Act. Any...
Consumer Protection
Form – application
14 Aug 2024
About this guide This is one of six guides to the Australian Consumer Law (ACL) developed by Australia’s consumer protection agencies to help businesses understand their responsibilities under the...
Consumer Protection
Guide / handbook
27 Apr 2016
About this guide This is one of six guides to the Australian Consumer Law (ACL), developed by Australia’s consumer protection agencies to help businesses understand their responsibilities under the...
Consumer Protection
Fact sheet
10 Oct 2017
Publication last updated 21 April 2021 A guide to the correct procedures to dispose of uncollected goods. Though this guide was developed in partnership with the MTA, it is not just for the motor...
Consumer Protection
Guide / handbook
04 Dec 2023
Publication last updated 7 April 2021 If you are buying vacant land, consider these important factors Looking for a home of your own does not necessarily mean buying an established property. Some...
Consumer Protection
Brochure
27 Apr 2021
This guide is intended to help auditors produce high quality reports in the required format. To make the auditing process easier, templates for the main documents to be lodged with the Commissioner...
Consumer Protection
Guide / handbook
14 Aug 2024
Small Business Self Assessment checklist
Consumer Protection
Checklist
29 May 2014
Make sure you use a licensed electrical contractor whenever you have electrical work done. Is your electrical contractor licensed? In Western Australia, the law requires that all electrical work is...
Building and Energy
Brochure
30 Jul 2019
Paying proper attention to customer complaints is an essential part of a well-managed business operation. In fact, complaints can improve your efficiency and profitability. Why have a complaint...
Consumer Protection
Guide / handbook
06 Jan 2021
Section 57 of the Real Estate and Business Agents Act 1978 (the Act) requires developers to register their principal place of business with the Commissioner for Consumer Protection (“the Commissioner...
Consumer Protection
Form – registration
27 May 2014

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Announcements

The average price of regular unleaded petrol (ULP) is set to increase by over 32 cents per litre (cpl) to 155.3 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 10 March 2021, most branded retailers are hiking their ULP price: 7-Eleven, BP and Coles Express hiking by between 44-46 cpl to 165.9 cpl; Caltex/...
Consumer Protection
Media release
09 Mar 2021
The average price of regular unleaded petrol (ULP) is set to increase by over 33 cents per litre (cpl) to 154.2 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 3 March 2021, most branded retailers are hiking their ULP price: Caltex/Ampol, 7-Eleven, Caltex Woolworths and Coles Express hiking by between 44-45...
Consumer Protection
Media release
02 Mar 2021
The average price of regular unleaded petrol (ULP) is set to increase by over 32 cents per litre (cpl) to 151.6 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 24 February 2021, most branded retailers are hiking their ULP price: Caltex Woolworths hiking by up to 46 cpl to 163.9 cpl; 7-Eleven, Caltex/Ampol...
Consumer Protection
Media release
23 Feb 2021
The average price of ULP is set to increase by over 33 cents per litre (cpl) to 150.2 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 17 February 2021 , most branded retailers are hiking their ULP price: 7-Eleven, Caltex/Ampol, Caltex Woolworths and Coles Express hiking by up to 44 cpl to 159.9 cpl; Puma to...
Consumer Protection
Media release
16 Feb 2021
Global internet sweep finds four out of ten traders may be misleading consumers Environmental claims and frequent use of ‘eco’ and ‘sustainable’ not supported Action aimed at protecting consumers from fake ‘eco-friendly’ products An internet sweep by a group of consumer agencies throughout the world, including Consumer Protection in Western Australia, has uncovered potentially misleading...
Consumer Protection
Media release
11 Feb 2021
The average price of regular unleaded petrol (ULP) is set to increase by over 33 cents per litre (cpl) to 148.8 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 10 February 2021, most branded retailers are hiking their ULP price: Caltex/Ampol hiking by 44 cpl up to 159.9 cpl; Coles Express, Caltex Woolworths...
Consumer Protection
Media release
09 Feb 2021
As a result of the Premier’s announcement placing WA into a hard lockdown until 6pm on Friday, 5 February, our counter and phone services are currently unavailable. You are encouraged to email any enquiries to consumer@demirs.wa.gov.au . If your matter is urgent, please include a contact telephone number in your email and Consumer Protection will call you back within 24 hours. We will resume full...
Consumer Protection
Department News
01 Feb 2021
The average price of regular unleaded petrol (ULP) is set to increase by over 31 cents per litre (cpl) to 143.5 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 27 January 2021, most branded retailers are hiking their ULP price: Coles Express hiking by 45 cpl up to 155.9 cpl; BP, Caltex/Ampol and Caltex...
Consumer Protection
Media release
26 Jan 2021
The average price of regular unleaded petrol (ULP) is set to increase by over 32 cents per litre (cpl) to 142.8 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 20 January 2021, most branded retailers are hiking their ULP price: Coles Express hiking by 46 cpl up to 155.9 cpl; Caltex Woolworths up to 153.9 cpl...
Consumer Protection
Media release
19 Jan 2021
The average price of regular unleaded petrol (ULP) is set to increase by over 32 cents per litre (cpl) to 139.9 cpl tomorrow, so FuelWatch is encouraging Perth drivers, if they can, to fill up today to save money. FuelWatch advises that on Wednesday 13 January 2021, most branded retailers are hiking their ULP price: Coles Express hiking by 44 cpl up to 151.9 cpl; 7-Eleven, Caltex/Ampol, Caltex...
Consumer Protection
Media release
12 Jan 2021

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