Let's build a workplace together where everyone goes home safe.

The aim of this ThinkSafe. WorkSafe. campaign is to improve work practices to achieve better health and safety outcomes for workers. It is also to reinforce the importance of health and safety for every workers. The campaign supports basic risk management messages that focus on harm reduction and changing behaviour, whether at an individual or organisational level. 

WorkSafe is hoping to achieve the following four objectives through the campaign:

• increase WorkSafe’s brand awareness as the workplace health and safety regulator in Western Australia
• raise awareness of potential hazards, mitigate risks, and promote workplace health and safety best practices, which aligns with WorkSafe: The way forward 2023-24 to 2025-26 strategic priorities
• change in attitudes and behaviour to improve workplace health and safety
• communicate with hard to reach demographics such as geographical locations, culturally and linguistic diverse (CaLD) populations, Aboriginal and Torres Strait Islanders and remote communities, young, new or vulnerable workers and others with accessibility limitations.

Target audience

• Operators and person conducting a business or undertaking (PCBU)
• All Western Australian workers.

First phase of the campaign to remind PCBUs and operators their responsibility for maintaining a safe and healthy workplace must be the highest priority and empower employers to lead safety behaviours.

Phase two of the campaign is to target workers, reminding them to think safe when performing a task.

Managing work health and safety

As an employer or a person conducting a business or undertaking (PCBU) you have a duty to ensure, so far as is reasonably practicable, the health and safety of workers while they are at work in the business or undertaking and other persons who may be affected by the carrying out of work.

ThinkSafe: the first step to thinking about work health and safety, is the planning and forethought that employers and small business owners must do to identify risks and maintain healthy and safe workplaces.

WorkSafe: Implementing work health and safety measures to manage risks including the practical steps you can take to reduce risk and avoid workplace incidents.

To manage risks to health and safety you must first try to eliminate the hazard and its associated risk so far as is reasonably practicable. If you cannot achieve this, you must minimise the risks associated with the hazard so far as is reasonably practicable.

Learn more about your responsibilities and duties under the work health and safety laws.